Case studies

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2026
Beyond Components - Scaling the Asphalt Design System
Scaled a design system across 20+ teams and 5+ products, with 62 components and 77K+ weekly insertions, owning the journey from system design to adoption.
2024
A Universal Color Bank for Gojek
Establishing the universal color bank has led to 100% adoption across teams, including Product, WebX, Illustration, and Creative. This approach is 96.1% more effective than the conventional method.
2023
Asphalt Design Lint - Design tool for Figma plugin
Design Lint, aligned with the Asphalt Aloha Design System, reduced effort by 60% and improved issue detection by 26%, driving significant efficiency and cost savings.
2023
Taxi consent dispatch
The Taxi Consent Dispatch project improved transportation reliability and user experience during high-demand traffic. Achieving a 1.7x BCR improvement in Jabodetabek and 1.5x in non-Jabo, it also reduced CADF and pickup distance by 50%, enhancing user satisfaction and system efficiency.
2021
Designing Kata Studio Interaction & Interface Design
This project aims to build a strong foundation for multichannel chatting, incorporating seamless self-sign-up, Business Dashboard migration, ensuring a delightful SaaS experience, and implementing automated payments.
2020
Kata.ai logo reconstruction
This project reconstructs the Kata.ai logogram with the golden ratio, reducing costs by avoiding external agencies. It enhances brand awareness, ensuring a scalable and mature brand identity.
2020
The Signifier! Crafting Aksaracons for Kata.ai
This project creates lasting iconography for a conversational platform, standardizing icons, boosting brand awareness, and reducing marketing and design efforts, resulting in annual cost savings for the company.
2020
Aksalustration, an illustration for conversational AI platform
This project significantly reduces the workload for the marketing team in crafting illustrations while simultaneously enhancing brand identity awareness

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