Case studies
- 2024
A Universal Color Bank for Gojek
Establishing the universal color bank has led to 100% adoption across teams, including Product, WebX, Illustration, and Creative. This approach is 96.1% more effective than the conventional method and is estimated to save $4,290 annually in costs.
Read case study - 2023
Asphalt Design Lint - Design tool for Figma plugin
Design Lint, a tool aligned with Asphalt Aloha Design System, reduced Gojek's work by 60%, increased issue-spotting by 26%, saving 4,259 hours and $93,709 annually for a significant efficiency and cost win.
Read case study - 2023
Taxi consent dispatch
The Taxi Consent Dispatch project improved transportation reliability and user experience during high-demand traffic. Achieving a 1.7x BCR improvement in Jabodetabek and 1.5x in non-Jabo, it also reduced CADF and pickup distance by 50%, enhancing user satisfaction and system efficiency.
Read case study - 2022
Asphalt Design System, a design system for Gojek's app.
The Asphalt Design System, crafted by Gojek, ensures unified design across products. My contributions since H1 2023 have saved around 15,954 hours and $353,033 in front-end development and design costs—an ongoing success.
Read case study - 2021
Aksara Design System, A design system for a conversational platform
The Aksara Design System accelerates product launches, reduces redundant work, ensures consistency, and saves on annual production costs.
Read case study - 2021
Designing Kata Studio Interaction & Interface Design
This project aims to build a strong foundation for multichannel chatting, incorporating seamless self-sign-up, Business Dashboard migration, ensuring a delightful SaaS experience, and implementing automated payments.
Read case study - 2020
Kata.ai logo reconstruction
This project reconstructs the Kata.ai logogram with the golden ratio, reducing costs by avoiding external agencies. It enhances brand awareness, ensuring a scalable and mature brand identity.
Read case study - 2020
The Signifier! Crafting Aksaracons for Kata.ai
This project creates lasting iconography for a conversational platform, standardizing icons, boosting brand awareness, and reducing marketing and design efforts, resulting in annual cost savings for the company.
Read case study - 2020
Aksalustration, an illustration for conversational AI platform
This project significantly reduces the workload for the marketing team in crafting illustrations while simultaneously enhancing brand identity awareness
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